Doing Business in rural Western Australia is a challenge. Customer volume may not be as expected and competition from bigger shops in nearby towns can be disheartening.
Business training in recent years has focused on the appropriate use of email and the etiquette involved in composing and responding to emails.
We often see individuals in the Margaret River Region posting that they need a particular good or service and want the cheapest price but the best quality and so on. Bit of a conundrum really.
Social media is here to stay, and for a business, what you publish on the many social media channels available, is out there for the world to see, good or bad.
These days, your business needs to say at the forefront of people’s minds and you can’t do that with the occasional advertisement or email.